Products > Investigator II > Market Watch
Market Watch
Market Watch is the competitive data analysis module within Investigator II, applying its analysis and forecasting tools to external data. Data selection methods make it easy to make comparisons between your products and those of your competitors in multiple regions and time frames. External feeds from FMCG market research organisations are the prime sources of information, although data from any external source can be used.
Key Features
- Industry standard groupings
Your own products can be compared with specific groups of competitive products in specific market regions. - Filtering, ordering and ranking
Filter out the products you're not interested in, and rank the rest by sales or other fact or order by name or association. - Paging
Each item in a data table can be viewed as a page, invaluable for quickly comparing product shares in different markets. Set up a view with a pie chart, and page through the different markets to see shares change . . . - Comparisons
Standard comparisons include market shares in any group, year on year changes, moving averages and many others. - Report generation
Export data tables directly to Excel® or PowerPoint® for reports, or use the HTML page from the browser. - Data feeds
Market Watch data management utility (DMU) is configured to automatically select and format the data to your requirement, so updates can be implemented quickly.